Section

Gear

Equipment and pro shop retail with a business brain: fitting, stock, margins and the trends that decide what actually sells.

Gear

Wedges are the pro shop’s highest-turn club category. What buyers actually choose between.

6 min read March 31, 2026

Gear

The set, explained plainly: what each club is for and why the composition keeps changing.

6 min read March 30, 2026

Gear

Putters outlast every other club in the bag, which changes how they should be sold.

6 min read March 28, 2026

Gear

The value playbook for golfers, and what it teaches shops about where price actually matters.

6 min read March 27, 2026

Gear

From gutta-percha to tour urethane: how the ball’s history explains today’s price ladder.

6 min read March 23, 2026

Gear

The first-set purchase decides a golfer’s relationship with the game, and with the shop that sold it.

6 min read March 23, 2026

Gear

The ball wall confuses more buyers than any other shelf. A plain guide to choosing, and selling, it.

7 min read March 23, 2026

Gear

Launch monitors, adjustability and data have changed what golf equipment is. The shifts worth tracking.

6 min read March 8, 2023