Writer

Danny Cole

Gear and pro shop retail. Tests the kit and works the retail margin: equipment, custom fitting, pro-shop stock, trade shows and pricing.

Gear

Golf club types explained: the complete modern set, club by club

Driver to putter, and why the modern bag holds fewer long irons and more wedges than it did fifteen years ago.

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Gear

The most used club in the bag gets the least attention at the till. That is a fitting failure and…

6 min read July 18, 2026

Gear

Used clubs are golf retail's quiet second economy, and treating them as a nuisance leaves money on the counter.

6 min read July 18, 2026

Gear

Worn rubber costs shots and sells nothing standing still. The case for treating grips as consumables.

6 min read July 18, 2026

Gear

Two small angles decide strike and start line, and both drift with use. The bench at the back of the…

6 min read July 18, 2026

Gear

Ball speed, launch, spin and carry decide most fittings. How to read them before someone sells you a shaft.

6 min read July 18, 2026

Gear

Compression is a feel measurement that marketing turned into a distance promise. Time to separate the two.

6 min read July 18, 2026

Gear

Bounce is the forgiveness built into a wedge sole, and most buyers never ask about it.

6 min read July 18, 2026

Gear

The letter on the shaft band is a suggestion, not a standard. Danny Cole on what flex actually does.

6 min read July 18, 2026

Gear

Fitting is the one part of a club sale the internet cannot deliver. That makes it the pro shop's margin…

8 min read July 17, 2026